Titi Vasquez has been farming berries since 2000s however his farming roots started even way back. Vision Farms was founded by his grandfather who was a share-grower for strawberries in Watsonville, California. Later on, his grandfather handed over the business to Titi's father, Chava in 1983. Since then, they have been growing both conventional and organic red and golden raspberries, blackberries and strawberries to develop the business. And today, he passionately manages their farm with his father.
Titi loves the challenges of being a farmer, since each day brings something new. He enjoys being outdoors and feels privileged to work with his father, sister, uncles and cousins.